How to See the Unseen and Measure Data Hiding Beneath the Surface
In today's data-driven world, measuring your business performance is essential to achieving success. However, measuring data can be challenging, especially if you don't know what to look for. Let's talk about four ways to improve your business's observability and gain greater visibility into your universe, see the unseen, and measure data hiding beneath the surface.
1. Choose the right tools.
Choosing the right tools is crucial when it comes to measuring your business performance. Tools like LinkedIn's Sales Navigator and a CRM (such as Salesforce) with a way to track sales numbers can make all the difference. With the right tools, you can easily collect, organize, and analyze your data.
2. Gather and centralize your data.
Gathering and centralizing all of your data is essential to achieving better observability. Tools like Grafana Labs (and many alternatives) can help reduce clutter, chaos, and turmoil by allowing you to see all of your data in a visual way and through a single looking lens. This way, you can quickly and easily identify trends, patterns, and anomalies.
3. Learn what measurables matter.
Learning what measurables matter is crucial to setting goals and achieving better observability. Research concepts like "KPIs" (key performance indicators) and SMART Goals to begin creating meaningful goals to measure and track. By focusing on the right measurables, you can gain a deeper understanding of your business's strengths and weaknesses.
4. Analyze, automate, test, and improve.
Analyzing, automating, testing, and improving your data is essential to achieving better observability. Building up helpful data sets and building audiences takes time, mindfulness, and lots of careful attention to ultimately work less and increase sales conversions through better understanding your data. With automated reporting and data-driven decision-making, you can quickly and easily identify areas for improvement and take action accordingly.
Measuring your business performance doesn't have to be a daunting task. With the right tools and strategies in place, you can easily gain greater visibility into your universe and achieve better observability. Set a goal, spend time discovering the data available around you, build automated reporting, and advise/take action in a data-driven way!
Remember, "knowing" is half the battle, and the more you uncover and discover, the less time you will require to identify the best customers for your services possible. As Seth Godin would say, "You can't be seen until you learn to see."
So, go forth and gain greater visibility into your universe!